1 post tagged “elevator statement”
Why do people improve their English at The Linguist?
Marketing experts say that if you want to sell a concept or service you need to have a short message that summarizes the benefits that you offer. This message should be so short that you could persuade someone during a short elevator ride. This is known as the "elevator statement".
So what is the elevator statement for The Linguist?
In my view our elevator statement would go something like this.
"Our members improve their English because The Linguist helps them to enjoy learning English. Since they enjoy learning English they put in enough time to improve. The system is flexible, inexpensive and efficient and therefore they get positive results that keep them going."
I would be interested to hear suggestions from others for an elevator statement for The Linguist.
